I just did a little happy dance - reports are saying that JC Penney is going to start lowering their prices! Click here for the full story!

Basically, JC Penney is going "Wal-Mart" and instead of inticing shoppers with big sales, they are rolling out a three-tiered strategy that offers "Every Day" low pricing daily, "Monthly Value" discounts on select merchandise each month and clearance deals called "Best Price" during the first and the third Friday of each month when many shoppers get paid!!

Apple has a similar plan in the works. Hopefully, this will trickle down to other retailers soon! So - will you be shopping more at JC Penney with the lower prices?